AWEX 與APAQ-W合作, 在今年推出了“量身定制的比利時牛肉”活動，目標在提升瓦隆區最重要農產品比利時牛肉的知名度。
瓦隆區有超過7,000平方公里的農業用地，所生產的牧草飼養了120萬頭牛隻。而飼養的牛雖然有一些國外品種，像 Limousine、Salers、Charolaise 或 Blanche d'Aquitaine，但瓦隆區的明星品種是比利時藍牛Blanc Bleu Belge（BBB)，佔了瓦隆區80％牛隻飼養數量。
瓦隆區的畜牧業者除了注重生物多樣性外，也非常重視品質、服務、以及動物的福利。除此之外，瓦隆區嚴格實施衛生管理，並提升最佳產能和落實可追溯性。
與其他國家的做法不同，大部分瓦隆區畜牧業者是採自然放牧的飼養方式，也因此瓦隆的生產方式被視為“綠色” – 因為它比集中餵食產生較少的碳排放。除此之外, 由於長時間的放養，比利時藍牛擁有極佳的肉質、多樣化，且完全迎合消費者的口味。它不僅提供完整的營養，也具備豐富多樣的口感 :精瘦軟嫩或是香味濃郁的五花...，端視牛隻的性別和育肥方法的差異而定。
品質優良的比利時牛肉，目前已普遍出口至歐洲各國，瓦隆畜牧業者正積極開發更遠及新的市場，期許將比利時牛肉銷售至亞洲、中東以及波斯灣阿拉伯等地。
AWEX, in collaboration with APAQ-W, launched this year the campaign "Belgian Beef - Tailor Made Meat", which aims to enhance the visibility of Belgian beef, an essential product in Wallonia!
Indeed, Wallonia has over 7,000 km2 of agricultural land on which 1.2 million cattle grazes. Although there are a few foreign breeds, such as the Limousine, the Salers, the Charolaise or the Blanche d’Aquitaine, the star of Wallonia remains the Blanc Bleu Belge (BBB), which alone accounts for 80% of the cattle stock.
The many livestock farmers, who still often work as families, attach great importance to quality, service and animal welfare in harmony with biodiversity. In addition, the Walloon sector has put in place stringent hygiene procedures and benefits from optimal productivity capacity and traceability.
Unlike the practices in other countries, most Walloon livestock farms apply free-range methods, which means that the cattle spend much of their time in the meadow. This is a significant element which allows Walloon production to be described as ‘green’ since it has a smaller carbon impact than intensive rearing. But that's not all. Thanks to this grazing time, Blanc Bleu Belge beef is also of very high quality, diversified and perfectly in line with consumers’ tastes. It provides real nutritional benefits and a quality of taste that is both outstanding and varied: lean and tender or more flavoursome and marbled, depending on the gender of the animal and the fattening method.
The quality of our beef is undeniable. It is therefore already widely exported in Europe and the Walloon sector is now taking up new challenges, exporting further afield to regions of the world such as Asia, the Middle East or the Gulf countries.